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Alexandra Maesen

Hands-on Marketing Director, putting strategy into execution with a positive, can-do attitude. 

WhatsApp: +971 527 28 48 71

Email: hello @ alexandramaesen.com

"Change is inevitable. Progress is optional."

I'm Alexandra, part strategist, part storyteller, part carry-on suitcase. I’ve lived and worked across Belgium, New York, Switzerland, and the UAE, picking up more than just frequent flyer miles along the way.

For me, marketing is like travel: it’s about knowing where you’re going, being open to detours, and packing just the right mix of data, creativity, and common sense. Whether I’m mapping out a growth strategy or navigating a full-blown digital transformation, I bring structure, curiosity, and a contagious let’s-make-it-happen energy.

I’m also big on clarity, allergic to fluff, and happiest when turning complex challenges into clean, actionable plans. As an ENFJ (hello, fellow protagonists!), I lead with empathy but keep one eye firmly on the goal. I believe change is inevitable, but progress? That’s in optional. Or at least intentional. So if you’re into (largely overpriced) cappuccinos, smart strategies, and getting sh*t done (preferably with good people), we might just be a perfect match.

Sounds like you? Let's connect! 

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Experience highlights

Mar 2014 - Nov 2015

Sales & Marketing Coordinator, NGDATA

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Nov 2015 - Nov 2016

Marketing Manager, Well Played

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Sep 2020 - Aug 2024

Global Head of Digital & Media for Alpro, Danone

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Jun 2016 - Present

Self-employed Marketing Director

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United Arab Emirates

Belgium, Switzerland & UAE

Belgium 

NYC, United States

Real testimonials by real people

No pitch-perfect AI fabrications. Each testimonial links to the person's LinkedIn.

And all can be contacted for a reference too. 

"Alexandra is the kind of empathetic, focused, and driven team leader every company should seek. She excels at guiding her teams to achieve ambitious targets and objectives, even in volatile and rapidly changing environments." 

Ralph Urmel,

Global Sr. Digital Experience Lead &

former team member @ Danone

Read 9 more testimonials
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